In order to be acceptable and registrable a trade mark must:
- Be distinctive for the goods or services in relation to which it is or will be used. In other words they must be capable of distinguishing your goods or services from those of others
- Not describe your goods or services or any characteristics of them in any way. In particular it must not describe kind, quality, quantity, nature, purpose, value, geographical origin, or any characteristics of your goods or services is concerned.>
- Not be generic, deceptive, misleading, offensive, contrary to law or morality
- Not be a specially protected emblems (such as national flags, coats of arms, hallmarks, official sign, and state emblems);
- Not be identical or confusingly similar to any earlier trademark applications or trademark registrations for the same or similar goods/services
