Managing your Trademark Registration

How Do I Manage My Trademark Registration What is a trademark watch and do I need it? Most trademark registries do not automatically refuse applications on the basis of earlier conflicting marks. The onus is therefore on you to protect your trademark rights. Our trademark watching service allows us to monitor all relevant databases. We will inform you of any potentially conflicting trademark applications that have been filed thereby giving you the opportunity to oppose the relevant application timeously. Can a registered trademark be renewed? Yes. If you want to maintain your trademark registration it must be renewed every 10 years. The earliest a trademark registration can be renewed is 6 months before the expiry date. Do annual fees need to be paid to maintain my trademark registration? No. The only fee that has to be paid after registration is the renewal fee. As aforementioned in the UK and EU the renewal fee is payable every 10 years. I missed the renewal deadline for my registered trademark. What can I do? You can still renew the mark within 6 months of the expiry date on payment of the trademark renewal fee and a penalty fee. Can an expired trademark registration be restored? If you do not renew your trade mark in the 6 months after the renewal date, you have a further 6 months to apply to restore your registration. So you can restore a trademark provided it is done within one year of the expiry date. You will however be required to provide valid and acceptable reasons as to why you failed to renew the trademark registration timeously. You will obviously also be required to pay the trademark renewal fee and a penalty fee. Can my registered trademark be revoked or invalidated by a third party? It is possible for third parties to apply to revoke or invalidate a registered mark. In the UK and EU a trademark can be revoked if the owner fails to use the mark for a continuous period of 5 years from the date the trademark was registered. A trademark can also be revoked if it has become a term commonly used in the trade (i.e. it has become generic or descriptive). ‘Escalator’ suffered this fate. The onus is therefore on you to make sure that your trademark registration is used within 5 years of it being registered. It must be used on all the goods or services for which the trademark is registered. Third parties can apply to have a mark invalidated if they can show that the mark should have been refused under the absolute or relative grounds for refusal. In other words that the trademark in question should not have been registered in the first place. Can I sell my registered trade mark? Yes, a trade mark like any other “intellectual property” can be sold. It is similar to other property you may own. We can advise you on the legal requirements when transferring ownership. We will draft he required agreement and attend to recording the transfer of ownership against the registered trademark. Can I amend my registered trade mark? You cannot make any amendments to the actual trademark once it has been filed or registered. You can make changes to the name and address of the proprietor of the trademark. You can also surrender certain goods or services that are covered by the trademark registration. However, you cannot add further goods or services. Once I have a trademark registration , can I extend it later by adding other goods or services if my business expands? You cannot extend an existing trademark registration but you can obviously file another trademark application to cover the extra categories of goods or services. However this is not very cost-effective. We therefore recommend that you consider the likely future scope of your business and make sure your first application adequately covers additional goods/services that you intend to provide in the future. What happens if there are changes to the name or address of the trademark owner? These changes can and must be recorded against your trademark registration. We can obviously do this for you. Can I cancel my registered trade mark? Yes a trademark registration can be surrendered at any time. What is the difference between the symbols ‘TM’ and ®? When can I use them? ”TM’ denotes that the mark is a trade mark and is being used as such. This symbol can be used in relation to both registered and unregistered trade marks. ® indicates that the mark is registered. This symbol can only be used in relation to registered marks. It is an offence to use it in conjunction with an unregistered mark. If I have a trademark registration for one kind of product or service, can someone else get a trademark registration for a different kind of product or service? Yes they can provided the goods/services their trademark is used on are sufficiently different and distinguishable from the goods and services covered by your trademark registration. However, if a trademark is well known it qualifies for additional protection and you cannot use a well-known mark on dissimilar goods or services in circumstances where the distinctiveness of the mark is likely to be diluted or when it is likely to give rise to an unfair advantage. How can I exploit my trademark? Trademarks can be licensed or mortgaged. If you licence your trademark to someone else you are giving them the right to use it subject to the terms and conditions of the licence agreement. It is compulsory for a licence agreement to be in writing. If a licence is granted you should record it against the trademark registration. You can use your trade mark as security for a loan. The mortgagor has a legal right in your trade mark until you repay the loan. You or your mortgagor should register the mortgage with the IPO and record it in the register. When the loan has been repaid you can cancel the details from the register. Click to see this individual FAQ Here.

How To Register A Trademark

[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] How do I go about registering my trademark? Leave the registration to us. We do the work and you get the trademark registration certificate! All you need to do is contact us. We do the rest. What is the process for registering a UK trademark or a Community Trade Mark (CTM)? You contact us. We ask the questions and you give us the requested information. We prefer discussing the matter in depth so that we get an accurate and correct understanding about the trademark and what goods or services it will be used on. This is very important as it will enable us to properly classify the trademark and ensure that an accurate and comprehensive specification is drafted for the trademark application. We will make sure that you get the best possible protection. We therefore prefer to avoid the automated processes as this often results in crucial information being omitted by you which would result in your protection being compromised. We do availability and inherent registrability checks. If the prospects for securing a trademark registration are good and you wish to proceed with the trademark application then we will issue and invoice. We will prepare and file the trademark application as soon as payment is made. This is normally done on the same day. Once the trademark application has been filed the UK registry issues a reference number. The application number will be issued within a few days. If a CTM is filed the EU registry will issue an application number immediately. We corresponded directly with the appropriate registry and keep you informed about developments as soon as they take place. The application is usually examined within 3 weeks of filing. If no objections are raised by the registry your trademark application will be accepted. If accepted the trademark application is published in the Trademark Journal for opposition purposes. This gives third parties the opportunity to oppose the trademark application. If no oppositions are filed within 2 months (for a UK application) or 3 months (for a CTM application) then the trademark will proceed to registration. The trademark registration certificate is issued and will be sent to you. How long does the trademark registration process take? In the UK and EU the trademark registration process is taking approximately 5 months provided no objections or oppositions are encountered. What does it mean when the trademark registry examines a trademark application? The registry examines a trademark application in order to determine whether or not the trademark qualifies for registration and can be accepted. After an application is filed it is examined on absolute and then relative grounds. The former refers to the inherent registrability of a mark per se (i.e. is the mark descriptive or non-distinctive) whereas the latter looks at whether or not any existing registrations/applications conflict with the mark applied for (i.e. are identical or confusingly similar to). They will also check to make sure that the formalities have been complied with and that the goods and/or services listed in the specification are acceptable. When will the trademark office or registry raise an objection? The UK and EU registries will only object to a trademark application on absolute grounds (i.e. inherent registrability such as descriptiveness, non-distinctiveness etc). If an objection is raised you will be given an opportunity to file arguments or make representations in an attempt to overcome the objection. They will not object to an application on the basis of earlier marks which may be the same as or similar to the trademark application under examination. However, if similar trademarks are found, they will inform you of this and give you the opportunity to continue with or withdraw the application. They may also notify the proprietors of the earlier marks of the later application thereby giving the proprietors of the earlier marks the opportunity to oppose the application during the trademark opposition period. The onus is therefore on the proprietors of earlier marks to protect their registrations by opposing subsequent applications which may infringe or conflict with their earlier trademark rights. What is trademark opposition and what happens if my trademark application is opposed? The onus is on the proprietors of earlier marks to protect their registrations by opposing subsequent applications which may infringe or conflict with their earlier trademark rights. A trademark opposition can only be filed during the opposition period. In the UK the opposition is 2 months from publication of the trademark application in the Trademark Journal. In the EU the trademark opposition period is 3 months from the date of publication. The most common ground on which an opposition is that the opposed application is identical or similar to an earlier registered trade mark and covers identical or similar goods (or even different goods if the earlier mark has “a reputation”). Filing or defending a trademark opposition requires specialist knowledge. Trademark oppositions are a particular forte of ours. Having won or settled 96% of the matters we have been involved in our track record speaks for itself. We pride ourselves in giving honest and accurate advice. Your best interests are at the heart of everything we do. Can I amend a pending trademark application? You cannot make any amendments to the actual trademark once it has been filed. You can make changes to the name and address of the applicant for the trademark. You can also restrict the specification but you cannot add further goods or services. What do I get when my trademark is registered? You get a trademark registration certificate. The UK registry issues paper certificates. The EU registry issues electronic certificates. How long is a trademark registered for? In most countries, including the UK and EU, the period is 10 years. A trademark can be renewed every 10 years on payment of the renewal fees. So effectively a trademark can last forever provided it is renewed every 10 years. 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content_align_small="center" text_color="var(--awb-color8)" text_overflow="clip"]Trademark Registration Services[/fusion_title][/fusion_builder_column_inner][fusion_builder_column_inner type="1_6" layout="30.00" align_self="stretch" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" 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align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" spacing_right="0%" last="false" border_position="all" spacing_left_medium="4%" first="true" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="3" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" fusion_font_variant_title_font="var(--awb-typography2)" fusion_font_family_title_font="var(--awb-typography2-font-family)" font_size="var(--awb-typography2-font-size)" line_height="var(--awb-typography2-line-height)" letter_spacing="var(--awb-typography2-letter-spacing)" text_transform="var(--awb-typography2-text-transform)" margin_bottom="12px" margin_top="12px" content_align_small="center" text_color="var(--awb-color8)" text_overflow="clip"]Trademark Registration Fees[/fusion_title][/fusion_builder_column_inner][fusion_builder_column_inner type="1_6" layout="30.00" align_self="stretch" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" 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background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="-15" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" border_sizes_bottom="1px" border_color="var(--awb-color3)" margin_bottom="30px" last="true" border_position="all" link="https://revomark.co.uk/faq/" first="true" min_height=""][fusion_builder_row_inner][fusion_builder_column_inner type="10" layout="10" align_self="stretch" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" 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bg_size="-1" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" animation_direction="left" animation_speed="0.3" size="35" link="#" border_radius_top_left="24px" border_radius_top_right="24px" border_radius_bottom_right="24px" border_radius_bottom_left="24px" circlebordersize="0" circlecolor="var(--awb-color2)" iconcolor="var(--awb-color5)" iconcolor_hover="var(--awb-color1)" circlecolor_hover="var(--awb-color2)" alignment_small="center" /][/fusion_builder_column_inner][fusion_builder_column_inner type="3_5" layout="3_5" align_self="stretch" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" spacing_right="0%" last="false" border_position="all" spacing_left_medium="4%" first="true" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="left" size="3" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" fusion_font_variant_title_font="var(--awb-typography2)" fusion_font_family_title_font="var(--awb-typography2-font-family)" font_size="var(--awb-typography2-font-size)" line_height="var(--awb-typography2-line-height)" letter_spacing="var(--awb-typography2-letter-spacing)" text_transform="var(--awb-typography2-text-transform)" margin_bottom="12px" margin_top="12px" content_align_small="center" text_color="var(--awb-color8)" text_overflow="clip"]Frequently Asked Questions[/fusion_title][/fusion_builder_column_inner][fusion_builder_column_inner type="1_6" layout="30.00" align_self="stretch" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" last="true" border_position="all" margin_top_small="0px" first="false" min_height="" link=""][fusion_fontawesome icon="fusion-prefix-icon-accountant-arrow" spin="no" linktarget="_self" bg_size="-1" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" animation_direction="left" animation_speed="0.3" size="35" link="#" border_radius_top_left="24px" border_radius_top_right="24px" border_radius_bottom_right="24px" border_radius_bottom_left="24px" circlebordersize="0" circlecolor="var(--awb-color5)" iconcolor="var(--awb-color1)" iconcolor_hover="var(--awb-color1)" circlecolor_hover="var(--awb-color8)" alignment="right" margin_right="0px" alignment_small="center" /][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" first="true" background_blend_mode="overlay" min_height="" link=""][fusion_text hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" animation_direction="left" animation_speed="0.3" animation_delay="0"] Follow us for industry news and regular updates, trademark FAQ’s & more. Send us an enquiry to register your trademark with Revomark. [/fusion_text][/fusion_builder_column][fusion_builder_column type="1_1" layout="3_5" element_content="" last="true" hover_type="none" border_position="all" margin_top="42px" margin_bottom="20px" padding_top="38px" padding_right="10px" padding_bottom="10px" padding_left="10px" border_color="#dddddd" background_color="var(--awb-color1)" border_radius_top_left="4px" border_radius_top_right="4px" border_radius_bottom_right="4px" border_radius_bottom_left="4px" first="true" min_height="" link=""][fusion_builder_row_inner][fusion_builder_column_inner type="1_1" layout="1_1" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0px" last="true" border_position="all" first="true" background_color="rgba(0,182,249,0.16)" padding_bottom="0px" min_height="" link=""][fusion_title title_type="text" rotation_effect="bounceIn" display_time="1200" highlight_effect="circle" loop_animation="off" highlight_width="9" highlight_top_margin="0" title_link="off" link_target="_self" content_align="center" size="4" text_shadow="no" text_shadow_blur="0" gradient_font="no" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" style_type="default" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" fusion_font_variant_title_font="600" fusion_font_family_title_font="Plus Jakarta Sans" font_size="30px" line_height="1.5" letter_spacing="0em" text_transform="capitalize" margin_top="20px" text_color="#222222"]Contact Revomark[/fusion_title][fusion_text animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment="center" fusion_font_variant_text_font="400" fusion_font_family_text_font="Plus Jakarta Sans" font_size="16px" line_height="1.4" letter_spacing="0em" text_transform="var(--awb-typography4-text-transform)" text_color="#444444"]Visit our contact page to get in touch with us. We look forward to hearing from you. [/fusion_text][/fusion_builder_column_inner][fusion_builder_column_inner type="1_1" layout="1_1" align_self="auto" content_layout="column" align_content="flex-start" valign_content="flex-start" content_wrap="wrap" center_content="no" column_tag="div" target="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" order_medium="0" order_small="0" hover_type="none" border_style="solid" box_shadow="no" box_shadow_blur="0" box_shadow_spread="0" z_index_subgroup="regular" background_type="single" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" lazy_load="none" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" transform_type="regular" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" animation_direction="left" animation_speed="0.3" margin_bottom="0px" padding_top="0px" last="true" border_position="all" first="true" background_color="#ffffff" margin_top="0px" min_height="" link=""][fusion_button target="_self" color="custom" linear_angle="180" stretch="yes" icon_position="left" icon_divider="no" animation_direction="left" animation_speed="0.3" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" alignment="center" button_gradient_top_color="var(--awb-color5)" button_gradient_bottom_color="var(--awb-color5)" button_gradient_top_color_hover="var(--awb-color7)" button_gradient_bottom_color_hover="var(--awb-color7)" accent_color="#ffffff" accent_hover_color="#ffffff" fusion_font_variant_button_font="600" fusion_font_family_button_font="Plus Jakarta Sans" font_size="18px" line_height="1.2" letter_spacing="0em" text_transform="var(--awb-typography3-text-transform)" padding_top="22px" padding_bottom="22px" margin_top="0px" border_radius_top_left="4px" border_radius_top_right="4px" border_radius_bottom_right="4px" border_radius_bottom_left="4px" border_color="#ffffff" border_hover_color="#ffffff" link="https://revomark.co.uk/contact/"]Enquire Now[/fusion_button][/fusion_builder_column_inner][/fusion_builder_row_inner][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Why you must register a trademark?

[fusion_menu_anchor name="link0" class=""][/fusion_menu_anchor] What are the benefits of a registered trademark? The most important benefit is that it gives the trade mark proprietor the exclusive right to use the mark in the territory in which it is registered. The owner of a registered trade mark is therefore entitled to prevent a third party from using an identical mark or using a similar mark in circumstances where confusion is likely to arise. Other benefits are that it is easier and less expensive to protect a registered mark (as opposed to an unregistered one) against infringement. It acts as a deterrent to potential infringers. Licensees, franchisees are more likely to be attracted if the business has a registered trademark. Allows the abbreviation ® to be used thereby clearly demonstrating ownership of a brand. A registered trade mark can also provide the owner thereof with a defence to a trade mark infringement action. A registered trademark gives you an exclusive monopoly to the name for 10 years, which can be renewed at 10 year intervals if required. A registered trademark is an asset and adds value to a business. Trademark registration ensues that your trademark or brand cannot be hijacked or stolen by manufacturers, licensees, distributors, agents, or ex-employees. Trademark rights can be extended internationally. [fusion_menu_anchor name="link1" class=""][/fusion_menu_anchor] What can happen if I do not register a trademark? The commercial and financial consequences in failing to obtain a trademark registration can be extremely damaging to a company. Here are merely a few possibilities: Use of a trade mark may end up infringing a third parties right which could mean litigation, re-branding or even withdrawal from the market. This can be an expensive exercise as it could mean the re-packaging goods, changing stationary and redesigning letterheads, websites etc. In fact any goodwill that you may have accumulated in the name through use etc would have to be forfeited, which could be very damaging Very little protection (and absolutely none if there is no reputation) is given to an unregistered trade mark as one has to rely on common law rights (as opposed to statutory rights) to prevent another entity trading under or using an identical or similar name. Even if there is a reputation the legal requirements are notoriously difficult and very expensive to prove. As a result few passing off actions are successfully instituted. The reality is that for most small to medium sized businesses there will be no protection. If someone registers your name as a trade mark (before you do) the worst case scenario is that the third party could prevent you using your name altogether (depending on the circumstances). They could certainly prevent you using it outside the area in which you have a reputation (e.g. if you trade in London you will not be able to trade in Manchester, for instance, under the same name (unless you are able to prove that your reputation extends to Manchester). Failure to obtain a trade mark registration could severely hamper an owner’s ability to grow the business and expand into other regions. This is particularly important from a franchising or licensing perspective but is equally important in circumstances where a business expands into other regions or territories due to organic growth or acquisition. A trademark registration is an intangible asset that adds value to a business. Failure to register a trade mark could have negative implications on the value of a business in the event of a business sale (unregistered marks are often “deal killers” when negotiating with third parties). Your unregistered trademark could be stolen by a competitor, distributor or manufacturer. I have recently been dealing with a matter where the licensed manufacturer of a product intentionally and deliberately registered the trademark of the product he was contracted to manufacture. [fusion_menu_anchor name="link2" class=""][/fusion_menu_anchor] Does an unregistered trademark give me any rights or protection? If you have an unregistered trademark you will have to rely on your common law rights (and not statutory rights as is the case with a registered trademark) to prevent a third party from using an identical or confusingly similar mark. This remedy is known as an action for passing off. In order to succeed in a passing off action you need to prove the following: You have goodwill and a reputation Your opponent has made a misrepresentation in the course of trade You have suffered consequential damage The above requirements are notoriously difficult and can be extremely expensive to prove. Consequently passing off actions are generally far more costly to litigate than trademark infringement actions. Furthermore, and more importantly, if you do not have a reputation (as is the case with many small to medium sized companies) you cannot succeed in an action for passing off. In other words no reputation means no protection. [fusion_menu_anchor name="link3" class=""][/fusion_menu_anchor] What happens if a 3rd party registers my business/product name as a trademark before I was able to do so? Although the answer will depend on the facts and circumstances of each individual case, the commercial and financial consequences to you or your business could be extremely damaging. For example, depending on the extent of your use of the mark, the 3rd party may even be able to prevent you from even using the trademark altogether. He could certainly prevent you from using it in areas outside those in which you have acquired a reputation (i.e. severely limiting your ability to expand the business and operate in extended geographic locations). Furthermore you will not be able to stop the 3rd party from using the trademark in areas outside of those in which you have a reputation in the mark. You will also incur significant legal costs in trying to solve the problem (assuming it can be overcome!). Click to see this individual FAQ Here.

When a name or sign cannot be registered?

[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Trade marks cannot be registered if they: describe your goods or services or any characteristics of them, for example, marks which show the quality, quantity, purpose, value or geographical origin of your goods or services; have become customary in your line of trade; are not distinctive; are three dimensional shapes, if the shape is typical of the goods you are interested in (or part of them), has a function or adds value to the goods; are specially protected emblems (such as national flags, coats of arms, hallmarks, official sign, and state emblems); are offensive; are against the law, for example, promoting illegal drugs; or; contrary to morality are deceptive or misleading. There should be nothing in the mark which would lead the public to think that your goods and services have a quality which they do not. Click to see this individual FAQ Here. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Can any name or sign be registered as trademark?

[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" first="true" min_height="" link="" background_blend_mode="overlay"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] In order to be acceptable and registrable a trade mark must: Be distinctive for the goods or services in relation to which it is or will be used. In other words they must be capable of distinguishing your goods or services from those of others Not describe your goods or services or any characteristics of them in any way. In particular it must not describe kind, quality, quantity, nature, purpose, value, geographical origin, or any characteristics of your goods or services is concerned.> Not be generic, deceptive, misleading, offensive, contrary to law or morality Not be a specially protected emblems (such as national flags, coats of arms, hallmarks, official sign, and state emblems); Not be identical or confusingly similar to any earlier trademark applications or trademark registrations for the same or similar goods/services Click to see this individual FAQ Here. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

[fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] What Is A Trademark? It is a sign which identifies the products or services of a business and, may consist of words, slogans, logos, shapes, numerals, colours or any combination of these. In essence it is a badge of origin that allows customers to distinguish the goods or services of one trader from those of another. In layman’s terms a trademark is the name of a product or service. Read these 9 points covering the question "what is a trademark" here. When can’t a name or sign be registered? Trade marks cannot be registered if they: describe your goods or services or any characteristics of them, for example, marks which show the quality, quantity, purpose, value or geographical origin of your goods or services; have become customary in your line of trade; are not distinctive; are three dimensional shapes, if the shape is typical of the goods you are interested in (or part of them), has a function or adds value to the goods; are specially protected emblems (such as national flags, coats of arms, hallmarks, official sign, and state emblems); are offensive; are against the law, for example, promoting illegal drugs; or; contrary to morality are deceptive or misleading. There should be nothing in the mark which would lead the public to think that your goods and services have a quality which they do not. What names make good trademarks? Trademarks which are highly distinctive and unique make the strongest trademarks and offer the best protection. These often consist of invented words which mean absolutely nothing in relation to the goods or services in respect of which they will be used. Some examples of very distinctive trademarks are: Kodak, Xerox, Sony, Facebook, Google, Nike, Accenture, Ebay, Revomark, Viagra, Adidas, WH Smith, and TiVo. Examiners will also accept word marks involving known names, if none similar have already been registered, such as: Pinder Technology Alan Hannah Hannah Consulting Also, common words used in unfamiliar ways: Bicycle playing cards Sky Broadcasting Floppy Sausage Tickling Trout Comparison Mole Do you have examples of names or words that cannot be registered as a trademark? Trade mark applications will be refused if the trade mark describes your goods or services or any characteristics of them: Leather shoes X French food X Cheap jewellery X Best clothing X Reliable Builders X Cheap Car Insurance X Examiners will also refuse to register trade marks which are made up of descriptions customary in your line of business or is non-distinctive: Grime 2 Shine X Ghost Hunters X Fairy Goodies X Van-Locked X Macqui Supreme X The Pure Solution X Trying to get around the distinctiveness or common phrase barrier by intentional misspelling is not acceptable: Supa Food X Can a non-distinctive trademark ever qualify for registration? If a trademark has become distinctive by virtue of prior use then it may be accepted for registration. However, the prior use will have to be extensive, significant and is normally required for at least 5 years. You will also be required to file evidence of this trademark use. Adding a distinctive logo to an otherwise non-distinctive name, word or slogan could elevate the trademark to an acceptable level of distinctiveness. Can emblems and symbols be registered as a trade mark? We are unable to register any sign as a trademark if it consists of or contains an emblem that has protection under an International agreement. One such agreement is Article 6ter of the Paris Convention for the Protection of Industrial Property. The purpose of Article 6ter is to protect, and prevent the registration and use of, trademarks that are identical with, or very similar to, armorial bearings flags and other State emblems official signs hallmarks other emblems abbreviations and names of international inter-governmental organizations How do I register a logo as a trade mark? A logo trade mark application has to pass additional criteria before it can be registered: for example, a logo trade mark cannot be: A three dimensional shape which is typical of the goods you sell, has a function or adds value to the goods; A specially protected emblem, such as national flags, royal insignia, coats of arms and the rings of the Olympic Games; A mark which is descriptive of the origin of the goods or services A mark that is deceptive as to the country of the product’s origin; There is no extra charge for filing a logo trademark application. If I register the logo in black and white, does that mean that the registered trade mark would be valid for all colours, or do I need to specify colours that I intend to use? If you register a trade mark your registered rights are for that mark as filed i.e. in black and white. If you file in a specific colour combination your registered rights will be in that mark in those colours. The best option would be to file a series trademark by including both the black and white and colour version of the trademark/logo in the registration. However, your trademark rights extend to similar marks so protection may extend to other colour combinations. This really depends on the mark, the goods and/or services and the impact the colours may have. There are no hard and fast rules as each application is considered on its own facts. Is it better to register a logo or just a text trade mark? It is normally recommended to register them both as separate trademarks. However, this will be treated as two separate trademark applications which would obviously increase the cost. However, if you had to choose one over the other then registering a text only trade mark will give you the best possible protection. So where possible a text only trademark registration is best. If you have a word mark no one else can use those words, with or without a design, so wherever we can we try to register a text trade mark. Registering a logo, where your rights are in the combined words and graphical elements dilutes the protection given to the text within the mark. For example, if a third party uses or registers similar words but with a totally different design/logo then it is arguable that the respective trademarks, when compared as wholes, are not confusingly similar (and you may not be able to stop them from using the trademark). In certain circumstances you will have no option but to register the trademark in a logo format. This is particularly relevant when the text is not sufficiently distinctive to qualify for protection in its own right. The logo would therefore serve to elevate the whole mark to an acceptable level of distinctiveness. What is a series mark? A series of trade marks means a number of trade marks which resemble each other as to their material details and differ only as to matters of non distinctive character that does not affect the identity of the trade mark. An application for a series of marks can include a maximum of six marks with the first and second marks being included in the application fee. If there are 3 or more trademarks in a series additional costs will be incurred. Marks comprising a series are acceptable if they are substantially the same. In the example below the mark applied for clearly consists of two separate words. Mark Applied for: “Trade Mark” Series: TradeMark Trademark TRADEMARK The same applies to the mark where the capitalisation of the second word makes it clear that the mark is really one word even though they are conjoined.Different considerations apply to the remaining two marks where the two words are not separated but are in the same type case i.e. one in lower case throughout and one in upper case.When examining such marks the examiner must decide if the two words “separate naturally”.To do this the examiner will consider how the average consumer of the goods and/or services in question will perceive the marks. If they will all be perceived as the two words you quote as a trade mark then they will form a series, if not then an objection would be raised although there are ways to overcome such an objection. Series trademarks are only accepted in the UK. A CTM cannot be filed as a series mark. I have registered my name at Companies House. Do I still need to register it as a trademark? A common misconception among entrepreneurs in the process of incorporating and establishing a business is that the registration of a company name entitles them to the use the registered company name or trade mark or gives protection to that name. This is not the position. A company registration purely serves to establish a separate legal entity (particularly for limited liability purposes) and does not in any way protect the name that is registered. The only way to secure exclusive rights to use of a name is through a trade mark registration. I have registered the domain name. Do I still need to register it as a trademark? A domain name does not protect the brand. So yes you do have to register the trademark. Why should I do a trademark search? It is imperative to first conduct a trade mark search. This allows us to ascertain firstly whether the mark is available for registration and secondly whether or not your use of the mark infringes a third party’s registered rights. The consequences of not searching are potentially severe. If you’re in the middle of launching a new product or service, when suddenly you find you’re infringing someone else’s trade mark, it could mean litigation, re-branding, or even withdrawal from the market. Which countries do I need to register my trademark in? The simple answer is the countries in which you intend to provide your services or sell your products. Trademarks are territorial and only confer protection in the country is which the trademark is registered. Therefore a UK trademark registration only gives rights to the owner in the UK. A Community Trade Mark (CTM), on the other hand, gives the trademark owner rights throughout the European Union (which of course includes the UK). Can I register a trademark before the business commences trading? Absolutely. Registering the trademark is one of the first things you should do. File the application before you start trading. The failure to do so will expose you to significant risk. Can a trademark be owned by me in my personal capacity or must it be owned by a company? A trademark can be owned by a person, a company, a partnership, a charity, a trust or any legally recognised entity. It can also be owned jointly by more than one person, company or other legally recognised entity. As a general rule the trademark should be owned by the entity, company or person that will use it. What is included in the cost to register a trademark? The fees you pay at the outset cover the official government fees, our fees for preparing the specifications, drafting the application , filing the application, paying the official government fees due, reporting examination or acceptance of the application and sending you the trademark registration certificate. There are no hidden fees and no additional costs will be incurred unless the application runs into problems such as objections from the registry or third parties. Can you guarantee that my trademark registration will be successful and do I get a refund if the application fails? As a general rule we cannot guarantee that an application will be successful. However, 98% of the applications we file proceed to registration so the risk of being unsuccessful is very small indeed. In certain circumstances we do offer a money-back guarantee. If your trademark qualifies for the money-back guarantee and you have paid the premium for this service then we will refund our fee to you if the application is unsuccessful. This is subject to our standard terms and conditions. Please note that the government fees are not refundable. At the end of the day we are flexible and give you various options. You choose the package that best suits your needs and budget. What is trademark priority? If you file a trademark you may then within six months of the application date apply for the same mark in a different country and claim priority from that mark. This means that the new application would then be given the same filing date as the first trademark. This is called a priority application. You may still file a trademark application in any other country after six months but the new application would then be given its own filing date. Click to see this individual FAQ Here. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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FAQs

Managing your Trademark Registration
How To Register A Trademark
Why you must register a trademark?
When a name or sign cannot be registered?
Can any name or sign be registered as trademark?
About Trademarks

Let’s Make Things Happen

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Green Tulip, 5 Cranwell Grove,
Lightwater. Surrey. GU18 5YD
United Kingdom

Tel: 01276 88 92 32
EMail: info@revomark.co.uk

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FAQs

FAQs

Managing your Trademark Registration

How To Register A Trademark

Why you must register a trademark?

When a name or sign cannot be registered?

Can any name or sign be registered as trademark?

About Trademarks

TRADEMARK SEARCH

Let’s Make Things Happen

Contact Info

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